If you run a YouTube channel, an Instagram page or a small-city podcast in Rajasthan, you have probably seen the headline: the government will pay creators up to ₹25,000 a month. That is the Rajasthan social media influencer policy, and the real story is more detailed than the headline. The figure applies to one tier only, seats are limited, and there is a daily posting duty attached. We are Oskillo Studio in Vaishali Nagar, Jaipur, so here is what the sources say and how to get ready.
One honest note first. We could not confirm a live application window, so treat everything below as background and check the official DIPR channels before you act.
Key takeaways
- The policy is officially called the New Broadcaster (नव प्रसारक) policy and is run through the Department of Information and Public Relations (DIPR).
- Category A is 1 lakh+ followers or subscribers. Category B is 7,000 up to 1 lakh.
- Category A is reported at ₹25,000 a month. Category B is reported at ₹15,000 by one outlet and ₹10,000 by another.
- Selected creators post once a day on at least two platforms, and DIPR approves content before it goes live.
- Selection is not guaranteed. Seats are fixed per district and division.
What is the Rajasthan social media influencer policy?
It is a state programme under which the Rajasthan government engages social media creators on contract to publicise public-welfare schemes and government decisions. It was first announced in the 2024-25 state budget, and PTI coverage carried by ThePrint reported the rollout, with age stamps pointing to January 2025.
So this is not a 2026 launch. DIPR’s official X account announced the policy and linked to a press release on dipr.rajasthan.gov.in. Please do not confuse it with the 2023 notification that offered ad payments of ₹10,000 to ₹5 lakh a month. That was a different, earlier scheme, reported by Deccan Herald.
Is the Rajasthan influencer policy still active in 2026?
We cannot confirm that. None of the sources we checked showed a 2026 application window, a portal link or the current empanelment status. The policy exists on record, but whether applications are open today is something only DIPR can tell you.
Seedhi baat: do not trust any WhatsApp forward or agent who gives you a deadline or a form name. Here is how to check properly:
- Open dipr.rajasthan.gov.in and look for the New Broadcaster notice or order.
- Follow DIPR Rajasthan’s official X account for fresh announcements.
- Visit or call your District Information and Public Relations Office (DIPRO), since selected creators work under that office, which also mentors them.
- Ask for the official order itself, because news reports differ on some numbers.
Who is eligible: Category A and Category B?
Eligibility is split by audience size. Category A is for accounts with more than 1 lakh subscribers or followers. Category B covers a minimum of 7,000 up to 1 lakh. So you do not need 1 lakh followers to apply, but you do need at least 7,000 on your account.
The Rise reports two further conditions: the account should be active for a year, with at least 100 posts in the last year. Here is how the tiers compare as reported:
| Detail | Category A | Category B |
|---|---|---|
| Audience | Over 1 lakh followers or subscribers | 7,000 up to 1 lakh |
| Seats per district | 1 | 1 |
| Seats per division | 2 | 1 |
| Reported monthly pay | ₹25,000 | ₹10,000 or ₹15,000 (sources differ) |
Seat numbers are from Free Press Journal, and the activity conditions are from The Rise. With one seat per category per district, competition will be real, so a strong channel matters more than a big number alone. If you are still building toward the thresholds, focus on posting steadily and honestly before you think about applying.
How much does Rajasthan pay influencers per month?
Reported pay is ₹25,000 a month for Category A. For Category B, Free Press Journal says ₹15,000, while The Rise says ₹10,000. We have not seen the official order, so we will not pick one.
Three things to remember about the money:
- ₹25,000 is not for everyone. It applies to Category A only.
- The contract is for one year, and anyone who exits in the first month reportedly forfeits the honorarium.
- Payouts reportedly depend on performance, and DIPR validates each post before it is published.
Think of it as a part-time contract with obligations, not a free monthly payment.
What does the one-post-a-day rule mean for your workflow?
It means you need a repeatable production system, not occasional inspiration. Selected creators must post once a day on public-welfare schemes and state decisions, on at least two accounts out of Facebook, X, Instagram and YouTube, per Free Press Journal. DIPR also approves each post before it goes live.
That approval step is where many creators will slip. If a script waits two days for a nod, your daily streak breaks. The fix is batching:
- Record five or six explainers in one sitting, with the same set, lighting and framing.
- Send scripts for approval before you record, so edits are not repeated.
- Keep a buffer of approved videos in hand, so a slow approval does not stop your daily post.
- Cut one long recording into a main video plus short clips for your second platform.
How does the 30-day view check work?
A recent creator explainer on state influencer schemes says performance is reviewed about 30 days after a video is published, and views are checked for fake activity before payment is cleared. That describes state schemes in general. We have not seen it as a written Rajasthan rule.
Whatever the exact rule, clean analytics help you. Never buy views or followers, because purchased numbers leave a visible pattern. Keep dated screenshots of your reach, watch time and audience location from YouTube Studio or Instagram Insights, and export them monthly. If anyone questions your numbers, you can show a steady, honest history.
How do you build an application package that looks professional?
Put together a short, organised folder that proves your reach, your quality and your ability to explain a government scheme simply. No official checklist for this has been published in the sources we checked, so this is our practical suggestion, not a DIPR requirement.
- Channel audit: follower count, posts in the last year (The Rise reports a 100-post condition), and your top five videos.
- Showreel: a clean 60-90 second reel with your best work, clear audio and captions.
- Sample explainers: two or three 60-second videos in your own language, explaining a public scheme in plain words.
- Analytics screenshots: dated, unedited and easy to read.
What should you record in a studio to look credible?
Record with clear sound, a steady frame, readable captions and the same background every time. Government-facing content has to feel trustworthy, and viewers judge that in the first few seconds. Echo, shaky handheld shots and changing backgrounds make even correct information look careless.
If you speak Hindi or Rajasthani, add captions in the same language, because many people watch on mute. Keep one fixed set, so your daily posts look like one series.
How Oskillo Studio helps Jaipur creators prepare
Oskillo Studio in Vaishali Nagar, Jaipur lets you batch-record a week of videos in one booking, with soundproof rooms, themed sets and, in the Advance packs, an on-site technician. We are not connected with DIPR and cannot promise selection, but we can help your content look ready.
- The Economy Advance pack costs ₹4,000 per hour and includes 2 Sony 4K cameras, a Shure mic, a pro audio recorder, lights and a technician. See all packs on our pricing page.
- A reel edit with cover costs ₹1,500, and a thumbnail costs ₹500. Creators outside Jaipur can use our remote editing.
- Beginners are guided, and our founders are present at every shoot.
You can also rent the studio without editing. We are open 10 AM to 8 PM every day, near Mall of Jaipur, and easy to reach from Ajmer Road, Queens Road or Amrapali Marg. To book, contact us or message us on WhatsApp.
How do Bihar, UP and other states compare?
Several states have started similar programmes. The same creator explainer says Bihar, Uttar Pradesh, Rajasthan, Karnataka and Haryana have introduced or proposed such schemes. Terms differ by state, so read each state’s own notice.
- Bihar: the explainer cites a cap of ₹1 lakh.
- Uttar Pradesh: reported as a similar programme, but we found no confirmed figures to quote.
- Karnataka and Haryana: reported as introduced or proposed. We found no payment rates for either, so we are not quoting any.
The preparation is the same in every state: honest analytics, clean sound, a steady frame and a team or system that can deliver every day.
Frequently asked questions
How do I apply for the Rajasthan social media influencer policy?
We could not verify a current application window, portal or form. Check dipr.rajasthan.gov.in, DIPR Rajasthan’s official X account and your District Information and Public Relations Office. Ask for the official order and ignore agents quoting deadlines. Keep your channel details, analytics and a short showreel ready in the meantime.
How much does Rajasthan pay influencers per month?
Reports put Category A (over 1 lakh followers) at ₹25,000 a month. Category B is reported at ₹15,000 by Free Press Journal and ₹10,000 by The Rise, so the sources conflict. The official DIPR order is the only reliable reference for the exact figure.
What is the Rajasthan New Broadcaster policy?
It is the official name of Rajasthan’s influencer engagement policy (नव प्रसारक नीति). The state hires social media creators on contract to publicise public-welfare schemes and government decisions. It was announced in the 2024-25 budget, and coverage of the rollout dates to January 2025.
Kya Rajasthan influencer policy mein 1 lakh followers zaroori hain?
Nahi. 1 lakh+ followers sirf Category A ke liye hain. Category B mein minimum 7,000 se 1 lakh tak followers ya subscribers chalte hain. Reports ke mutabik account ek saal purana ho aur pichhle saal mein kam se kam 100 posts hon.
Can I post on YouTube and Instagram, or do I need two platforms?
Reported rules ask for one post a day on public-welfare schemes, on at least two accounts out of Facebook, X, Instagram and YouTube. So you need to be active on at least two of those platforms, and YouTube plus Instagram is an allowed pairing.
Is the Rajasthan influencer policy still active in 2026?
The policy was announced in 2024-25 and reported in January 2025, so it is not new. We could not find a confirmed 2026 application window or current empanelment status. Verify with DIPR or your district DIPRO office before planning around it.
Can selection be guaranteed if I meet the follower count?
No. Each district reportedly selects one broadcaster per category, and each division selects two in Category A and one in Category B. Meeting the follower threshold only makes you eligible, so channel quality, consistency and clean analytics matter.
Book your session at Oskillo Studio
Soundproof sets, 2 Sony 4K cameras, Shure mics and an on-site technician in Vaishali Nagar, Jaipur. Studio rent starts at Rs 2,000 per hour.
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